8 Reference: Where Findfast Is Implemented

Resumé:
Findfast, developed by Peter Zucht, is the driving force of
http://www.ireland-accommodation-directory.com

The original purpose was to create a search facility for a small company publishing a directory of hotels, B&Bs, and self-catering accommodations in County Kerry at Ireland's west coast. The company is no longer in business, its website disappeared.

The goal was to create a website more viewer friendly than any other Irish accommodation directories, that can be searched faster than all competitive Irish websites, and achieves a higher search engine ranking for keywords people enter when they plan to spend a vacation in Ireland.

All these conditions were met, unfortunately not months, but years after development began. When he lost his investor Peter Zucht uploaded a website of his own in December 2001 to get his brainchild into the search engine lists.

Without paying a cent for advertising, sponsoring, or express submission http://www.ireland-accommodation-directory.com moved up from oblivion to the Top Ten at all major search engines for most keyword combinations entered by people looking for a directory of accommodations in Ireland. His search engine placement success surpassed all expectations.

Even those search engines that accept paid submissions only place his website at the top. The heavily subsidized website of the Irish Tourist Board lists more accommodation, displays beautiful graphics, has versions in several languages, and is certainly Ireland's most important tourism website. Yet newcomer Ireland Accommodation Directory is deemed to be more "relevant" by search engines although it is a frames site. This shows that frames sites that fail to get a high ranking are poorly designed.

Ireland Accommodation Directory was launched as a vehicle to demonstrate how Findfast works, not as a means to generate income from advertisers. Some income is being generated, but most directory entries were inserted free. Some even without telling the accommodation providers who were surprised when they began to receive booking enquiries from far away countries.

Inserting unpaid listings was the solution to the chicken-and-egg problem: Without a reasonable number of items to retrieve a search engine is nothing. As the software package enterd uncharted territory, years had to be spent on streamlining, debugging, redesigning, trying different psychological approaches.

As an additional feature a program is being developed that will enable accommodation providers to create attractive dedicated pages themselves online, without needing to know anything about HTML or JavaScript.

Contact address:
Peter Zucht
276 Avenue de l'Observatoire
B-4000 Liège, Belgium

9 Ireland Accommodation directory was extremely successful when
    it was submitted to the search engines. It is now ranked among the
    Top Ten for keyword combinations used by tourists.

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